Hello to all!

The world has done a lot of changing and adjusting in the last couple of years, and it seems that change forever goes on. I have found that as my business and clientele grow, it's getting more challenging to meet the needs of all my clients. This year has also included many new business learning curves and time requirements that must be met. As Canada Life makes adjustments with their amalgamation of companies (London Life, Great West Life, and Canada Life), I am making choices to best align my business for serving my clients moving forward.

To continue to meet the planning, product, and service needs, it is time for further change. It is exciting to introduce you to my new corporation, Seed to Shade Wealth Inc., under which I will continue my financial planning practice moving forward.

"We help you nurture, grow, and enjoy, what wealth means to you."

There will be no change to the planning, and services I provide, and our usual connection will continue. That being said, with much to manage I ask for your continued patience with delayed follow-up. Please reach out at any time if there is something you are ready to discuss and evaluate, change, or review. My goal is to continue to add to my team in the following months, and to continue to improve availability and access to all that you need for goal planning, implementation, changes, and review.

In a world where there is so much sadness, amongst the wonders and joys found, it is sometimes hard to grow with and understand all the change. It is good to remember that growth can only happen with a bit of uncomfortableness. We can become stronger, wiser, and more confident as we learn, find our happiness, and where we can provide for it into the future.

I look forward to continuing our relationship, focused on helping you meet and adjust for your life goals, while building and protecting your wealth. From planting the seed, to providing and enjoying the shade for yourself and those important to you.

Best Regards,

- Jen (Jennifer) Bain

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Contact me today to learn more


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Ask an advisor: Why work with an advisor?

Learn the benefits of working with an advisor to help build a financial plan for your future.



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Description: This animated video introduces two characters named Lauren and Amina and illustrated graphics to show how an advisor can help create a financial plan to reach your goals.

Text “Ask an advisor” appears. The camera zooms out as the text lands in an outlined square. “Why work with an advisor?” fades in below. An illustration of a handshake draws on the right side of the frame.

Lauren: I could buy my insurance and investments online. Why should I work with an advisor?

Description: Lauren sits outside at a café table with a lemonade in front of her.

Amina: My advisor sees the big picture of how all my finances fit together.

Description: Cut to show both Lauren and Amina sitting at the table.

Amina: I might miss something important doing it myself.

Description: The frame fades to reveal various graphics representing a new pet, life insurance, marriage, estate planning, new home, luxury car, speed boat, health coverage, travel and cottage.

Amina: There’s a plan to achieve all my goals,

Description: A line enters the frame to select Lauren’s goals: life insurance, a new home, health coverage and a cottage. All other graphics fade away.

Amina: even when new ones pop-up.

Description: The advisor’s hand moves into the frame to add a travel goal.

Amina: If something unexpected happens in the economy or the markets, I won’t freak out thinking I have to change or fix something.

Description: The line and goals move up and down to represent a shifting stock market.

Amina: My advisor updates me regularly, so I feel confident I’m on track.

Description: Amina’s hand moved into frame, holding her phone. A notification appears on her phone with a mail icon that reads: “New message.

Amina: With an advisor, my financial future is one less thing I need to worry about.

Description: Cut back to Amina sitting at the table, showing Lauren her phone.

Text “Let’s talk. Contact me today.” appears with legal line: “Video produced by Canada Life. canadalife.com 1-204-946-1190”